
Google had originally purchased that domain as part of another company acquisition and had been redirecting visitors to its own site. In December 2018 it gave the domain to DuckDuckGo. Google has been getting friendlier with its search rival over the last couple of months.


Safari has supported DuckDuckGo since OSX Yosemite, released in fall 2013, and Mozilla added support in Firefox around the same time. Kudos to Google for taking the plunge, but it is five years late to the party. We simply do not collect or share any personal information at all.

The company still gets its revenues from displaying ads, but it bases them on immediate searches rather than building data profiles of people.Įarlier this month, DuckDuckGo founder Gabriel Weinberg testified before the US Senate Judiciary Committee hearing on GDPR and California’s equivalent privacy legislation, CCPA. Included without fanfare, the feature enables users to search DuckDuckGo by default from the address bar, but they must set this option in the preferences.ĭuckDuckGo bases its business model on the idea that advertising needn’t invade users’ privacy. Version 73 of the browser, released Tuesday, now includes the DuckDuckGo search engine as an option. We recommend ditching Chrome, but if you must use it, block Topics & FLEDGE w/our extension, which helps protect your privacy holistically in Chrome.Privacy-conscious web users now have a new way to search in Chrome’s address bar. Google Topics and FLEDGE are more attempts from Google to put lipstick on the privacy-invasion pig. Google's re-targeting method FLEDGE puts ad re-targeting technology directly into the Chrome browser so Google can continue to follow you around the web with creepy ads even after third-party cookies are gone, again without your consent.
Google Topics will automatically use your browsing history to infer your interests in topics (e.g., “Child Internet Safety”, “Personal Loans”, etc) & share info about you with advertisers and other 3rd parties without your consent. Google says they're better for privacy, but the simple fact is tracking is tracking, no matter what you call it. NEW: DuckDuckGo's Chrome extension now blocks Google's new tracking method "Topics" and new ad re-targeting method FLEDGE.
