“We’re at a point where people are looking to expand,” May notes, “and now we can help them with new products that enable them to do more and to move upstream with some of their functionality. The ripple effect of an expanding customer base over the past three years is also opening up opportunities for higher-level Blackmagic Design products, such as the ATEM Constellation 8K UHD live-production switcher. “The increase in demand was so much that we chanced some of our product launches to broaden our offerings with things like the URSA Mini Pro or ATEM Mini Extreme.” “You’re not going to sell a lot of those users $10,000 cameras and $5,000 switchers,” May explains.
With that explosion of video-content creation, products like the Blackmagic Pocket Cinema Camera lineup (starting at $1,295 for a 4K camera) and the ATEM Mini (priced at $295) or Mini Pro found a marketplace hungry for their capabilities and price point. And then there was media and entertainment.” Even normal corporate-video–based things needed to have video in the workplace to connect people together. “If you were a karate instructor that no longer had kids coming into your dojo,” he says, “the question was, how do you get a multi-camera shoot into the dojo. And the Blackmagic Design products, from the ATEM live production switchers to the 4K cameras, storage, and monitors all found a place in a new eco system.īlackmagic Cloud comprises the DaVinci Resolve 18 software package offering editing, color correction, visual effects, motion graphics, and audio postproduction. May says Blackmagic Design quickly saw the birth of a new kind of customer: those who were set to rely on video not only to enhance their business but to stay in business. “There wasn’t a lessening of video-content creation it was an increase of video-content creation.” “One of the key things that we saw immediately with the pandemic was that people were looking to create video,” says Dan May, president, U.S., Blackmagic Design. This year, Blackmagic Design called the North Hall home and displayed a wide range of products and services, many born out of the pandemic.
The large, open space welcomed attendees from across the spectrum of industry professionals. In recent years, the Blackmagic Design booth at the NAB Show has been a cornerstone of the South Hall.
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